SEROCEE


Artist


HIP HOP

Born in Birmingham, raised in Jamaica and developed in London, Serocee has carefully fused his cultural origins to create a strong identity in the UK music scene.

Growing up in a strict Christian household in Jamaica, access to reggae and contemporary music was severely limited, as his family upheld very traditional religious values. Instead, it was the church choir and gospel which provided the soundtrack of his early youth, constantly flowing through the home and feeding and inspiring his creative needs. By the age of eight, Serocee had penned his first melody.

Initially on his return to the UK as a teenager, he found the transition difficult, often leading to conflicts with his peers. It was not in his nature to provoke violence, and he decided to channel his emotion through his musical ability inflicting a verbal punishment on host of local rappers and MC’s.  "We'd spend hours cussing/blazing at lunchtimes, during class, break times then after school. I was a champion at it and that's how I learnt to build lyrics". At 14, Serocee and long-time friend DLT created a rap group called "Crossfire", achieving local success working with the likes of Pato Banton. 

Embracing both hip-hop and dancehall styles at this point, Serocee quickly established a reputation for battling MC’s throughout Birmingham, most notably at the Porsche and Q clubs. He perfected his technique with inspiration from classic dancehall artists such as Cutty Ranks, Macka B, Shabba Ranks, Ninjaman, Tiger, Mad Cobra and Papa San.

Since moving to London in 1999, Serocee has been extremely busy with various aspects of life both musically and day to day living. “People sometimes don’t realize that music is like a relationship, one minute you’re in love, the next minute you can’t stand it, but for a musician you always end up making back up with it”. Since relocating to London things have really blown up for Serocee, appearing on several high profile singles with popular artists Seanie T, Keith Lawrence and Small Arms Fiya from Sheffield.

In 2008 he joined forces with Sheffield’s Toddla T, promoting and releasing a range of mixtapes and a singles, and also supported Public Enemy on the Birmingham leg of their UK tour. Following a successful tour with Roots Manuva and the Banana Clan  promoting their single “Going Off” which received airplay from  key radio dj’s.

2009 saw Serocee raise the bar again establishing his own publishing company Windrush Pickney which is developing a roster of the best in UK and Jamaican-based artists in conjunction with Jambrum Records. He also embarked on an extremely hectic tour schedule which took him across all points of the UK, performing at a range of popular clubs including Fabric and Koko, plus The Big Chill festival and Notting Hill carnival. In recent times Serocee has showed no signs in slowing down: in addition to being self-employed with a successful international company and raising his family he is the must-have master of ceremonies for any event.

Serocee has featured on host of singles and albums including an appearance on the latest Basement Jaxx album Scars, plus working with drum and bass legend Dj Zinc and funky bashment newcomers Warrior One on their club banger “Bull Ring”. All this and he has released several singles on his own label, Jambrum Records including “Badeng”, which featured an awesome remix by MJ Cole, and the summer jam “Sound of the Vuvuzela”.

Keeping him on his toes he has toured througout Europe, Canada and the USA with the South Ruckas Crew and Toddla T plus regular appearances with a host of top class DJs and sound systems. Needless to say Serocee is one of the hardest working artists in the game, and with a host of eclectic projects in the pipeline we can firmly say that 2011 onwards will be massive for Serocee all the projects he is involved in.
 

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SEROCEE

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