DEAD OR ALIVE


Artist


POP

Dead Or Alive were a British pop group whose enduring success can be attributed directly to their smash hit “You Spin Me Round (Like A Record)” and the dizzying numbers of covers and works that have sampled it.

Formed in Liverpool in 1980, the group gained the attention of the press and public alike in no small part due to their androgynous frontman Pete Burns. Their debut single “I’m Falling,” released the same year to positive reviews, was produced by Ian Broudie.

The original line up soon changed to include bass player Mike Percy, keyboardist Tim Lever and drummer Steve Coy. Shortly after, the band were signed to major label Epic Records and began to trouble the British charts, firstly in 1984 with a cover of KC and the Sunshine Band’s classic disco track “That’s The Way (I Like It),” before hitting number one a year later with the massive Stock, Aitken and Waterman-produced smash “You Spin Me Round (Like a Record)”. The albums Sophisticated Boom Boom and Youthquake found favour with audiences, and further singles emerged. 1987’s Mad, Bad and Dangerous To Know LP cemented the group’s reputation on the international stage, becoming hugely popular in Japan.

Percy and Lever left the band following 1989’s Nude album.

“You Spin Me” was covered or sampled by a number of artists, ranging from Abs’ “Spin Me Round” and Dannii Minogue’s “I Begin To Wonder” to Jessica Simpson’s straight pop cover, Dope’s nu metal version and the amazingly high-pitched Alvin And The Chipmunks cover (which would feature on their feature film The Squeakquel), but it would be the turn of the century when the track experience its real resurgence. In 2006, Pete Burns’ appearance on Celebrity Big Brother was enough to send the track back to the top five, and three years later Flo Rida would sample “You Spin Me” for his 2009 track “Right Round” featuring Ke$ha. Westbury have licensed the track for clients as diverse as Coco Pops, Barclays and Paul Smith in the UK, and CK in the States, and it has also appeared in a number of hit films including The A-Team, Killing Bono and Hot Tub Time Machine.

Further to this, the original track is also featured in a number of top-selling games including Singstar and Dance Magic whilst the Flo Rida version was in the multi-million selling game Grand Theft Auto 4, as well as featuring on American Idol and in the hit comedy The Hangover.