Not many people can claim to hold the title of ‘the first Jewish artist to mix dancefloor electronica with traditional and vintage music from Eastern Europe, Greece, the Middle-east and North America’, but Max Pashm is exactly that. Responsible for helping pioneer the now infamous sounds of Electro-swing and contemporary world fusion music, Max meticulously splices Rock, Dub, Hip-hop and other popular styles with time-honoured flavours of global culture.  

Max Pashm’s distinct and unorthodox signature sound quickly propelled him to success, signing to Sony Music in 1997 and prompting the release of his debut album ‘Weddings, Bar-mitzvahs & Funerals’ – it was an instant hit, with lead single ‘Queen of Sikim’ reaching the top spot in many European charts. A hectic and extensive touring schedule soon followed sparking a decade of on-stage antics, however not content with gigging the world as a solo performer the Max Pashm Band was formed in 2006. Featuring a wealth of Europe’s leading world and jazz musicians Max’s notorious showmanship was shifted to the next gear – offering an unparalleled live experience, uniquely period and wonderfully eclectic. A superlative creative and DJ, Max Pashm’s music and performances are delivered in a plethora of languages, from English to Greek to Hebrew and Bulgarian it’s a truly international affair. With the live show dazzling audiences from over 14 different nations, Max still found the time to produce the archetypal album ‘Never Mind The Balkans’, released in 2008 and soaring to #2 of the BBC World Music chart massively boosting the profile of Fusion music and placing Pashm firmly at its core. 

It doesn’t stop there either, Pashm is also co-founder of the world’s most established Electro-Swing club brand ESC, hosting infamous retro-inspired parties in over 24 cities including London, Paris, Amsterdam and Las Vegas pleasing in excess of 10,000 revellers since its launch; described as a “unique and original musical time travelling experience, incorporating the classic sounds of the first great depression with the cutting edge technology of the second”. Max’s sincere love for the scene he helped build was realised even further in 2013 with the creation of Pashmount Music, as the driving force behind the label his mission is well and truly focussed on celebrating the dynamic spectrum of global music, exploring horizons far and wide to source the most beautifully bohemian material. Both Pashmount Music and the Electric Swing Club perfectly illustrate Max’s harmonious ideology of Balkan-ballroom nostalgia and timeless debauchery.