Four40 Records have come a long way since their inception a mere 4 years ago. The rapidly growing Midland’s label have become not only synonymous with the nu-wave of House and UKG, but are firmly in the scene’s driving seat. At the helm sit founders James Crone and Tom Giles, boasting a genuine flair for developing forward-thinking and groundbreaking talent - having released early material from the likes of Bondax and Last Japan. The roster and repertoire now reads like a who’s who of Bass Music. Never shying away from radical and pioneering beats, Four40 deliver truly unique material nestled somewhere between the realms of House, Garage, Grime and Bassline. 

Recent releases include I Killed Kenny’s critically acclaimed collaboration with Rinse FM’s Jamie George on “Let’s Go”, which featured on Sky Sports’ “Soccer AM” television show and in an online ad campaign for youth fasion retailer JD Sports. Jamie’s signature feel-good vocals are now a staple ingredient of the Four40 formula, spearheading the Four40 Records month-long residency on Radio 1Xtra’s “Xtra-Talent” throughout May 2013 and having also joined forces with fellow Rinse FM selecta Tom Shorterz in creating summer smash “Wot U Do”.

Elsewhere, the imprint demonstrate their diversity with Tomb Crew’s carnival inspired anthem “The Sermon”, featuring the incredible combined MC force of Serocee and Rubi Dan – you might recognise the tune from the first series of Channel 4’s hit show “Youngers”. The label’s future remains promising as they look to build on their early successes. New additions to the team come in the form of Birmingham’s DevelopMENT, whose debut EP for the brand quickly rose to the top-spot of JunoDownload’s Bass Music Chart, shortly followed by the heavy-jacked-up vibes of Nu Era. They join a plethora of remarkable label veterans – from head-honcho Hybrid Theory a name that is secured to the lips of many a seminal tastemaker, to South London’s innovative young producer Skelecta, and long-term label stalwart Suck Fake.

In the words of the bosses, Four40 Records’ “goal is to change the reputation of Bass music, and at the same time the UK music scene forever”, we’re very excited to have them become a part of the Westbury family and look forward to the exciting destiny ahead of them and their artists. One thing is guaranteed; Four40 fresh material is never too far away from the clubs, the radio and the streets.