When it comes to reggae and dancehall we all know that Westbury are on the ball for the hottest artists on the scene and right about now no one is hotter than Natalie Storm of Prodigal Entertainment. Straight from the dancefloor of Passa Passa, Natalie has spread her unique style beyond the world of dancehall into the world of global bass and beyond.

Natalie is a multi talented singer, MC, Producer and songwriter who’s prolific output is an indication as to how much she is driven to conquer the music industry and beyond. Born Natalie Cole, raised in Kingston Jamaica, as a child she was exposed to a range of music from Madonna to Motown plus all the reggae and dancehall artists of the day. Influenced by artists such as Janet Jackson, Lady Saw and Lady Patra, she realised at a young age she wanted a career in the music industry.

While still at high school she joined a successful all girl reggae group that released an album in Japan on Toshiba/EMI. After a few years the group disbanded and Natalie began working with some of Jamaica’s top producers including Swash International, Mo Music and Prodigal Entertainment. She has found establishing herself as a solo artist relatively easy, as her unique fashion flair and international sound combined with a dancehall flavour has allowed her to connect with fans on a broad level. Natalie says that working with Prodigal Entertainment and Swash International has been one of the most positive decisions in her career; “it has opened doors that have previously not existed”.

The video of her debut single ‘Talk Di Tings Dem’ was constantly aired on Jamaica’s HYPE TV’s VTX countdown and the popularity of the track and video even led to the title becoming an everyday phrase in the dancehall world. Her follow up singles “Anuh My Fault” on the “Dem Gyal Sittin Riddim” and “Gal Fi Get Boo” on the “Estrogen Riddim” were all well received on radio and in dancehalls internationally. The success of these singles prepared the world for her largest single at that point in her career, the massive “Back It Up” produced by Ward 21 on the “Tear Up Jeans Riddim”. The track became a girls dancing anthem throughout 2008 and well into 2009 across Jamaica. It was number one on several video charts and even earned her nominations at the EME Awards in Jamaica.

While Natalie was ripping up charts in Jamaica, working with Prodigal Entertainment and Ward 21 she also began working with platinum selling Danish group Enur. She featured heavily on the group’s 2008 album, Raggatronic album with appearances on five tracks including collaborating with international star Beenie Man. This led to her supporting the group on their world tour allowing her to bring her unique style to a new audience.

Natalie’s drive for global domination with Prodigal Entertainment has given her a reputation of being one the hardest working artists in the industry. She formed the group TNT with production mates Tifa and Timberlee, and released the massive mix CD “3 The Hard Way” which along with her other exploits gained the attention of several key American magazines including XLR8 and Fader.


Natalie Storm by Westbury Music