ArtistImage

MAD PROFESSOR


Artist


DUB

Trying to pin down the Mad Professor is like trying to catch Concorde with a butterfly net. His whirlwind personality gusts around the world probably more times a year than the supersonic jet used to. Whether its as the leader of the Ariwa Posse, as a remixer or as a live performer in his own right, our Prof as hes affectionately known, is highly sought after.

With a back-catalogue of over 160 album releases and a mountain of singles over the last twenty years, ARIWA is without doubt Britains most successful UK-produced reggae label.

For their productions of Dub, Lovers Rock, and Roots & Culture, Ariwa have developed an unmistakeable house style. A style which has lent itself successfully to remix projects for the likes of Massive Attack, The Orb, KLF, UB 40, Sade, Jamiroquai, The Beastie Boys and Rancid.

From humble 8-track home studio origins, Ariwa Studio has grown into a multiple 32, 24 and 16 track digital complex, with a separate 24 track analogue studio equipped completely with original 1970s sound gear for an authentic revival sound with rooms for live multi-track recordings.

Ariwas own stable of artists over the years included; Sandra Cross, Macka B, Kofi, Mad Professor, John McLean, and Black Steel. Whilst others such as Carroll Thompson, Pato Banton, Tippa Irie, Peter Hunnigale, and Papa "Phillip" Levi have been welcomed at Ariwa at crucial career points. From the outset, Ariwa also proved a "home away from home" for many of Jamaicas top artists.

Johnny Clarke and Leroy "Horsemouth" Wallace recorded seminal albums with Prof in the early 80s, whilst it was the turn of Yabby You, Ranking Joe, Susan Cadogan and J.C. Lodge in the 90s. Particularly fruitful musical relationships have continued with reggae giants U Roy and Lee Perry, helping in part towards their renewed critical and sales success.

Ariwa Sounds achievements have been parelleled by personal success for Mad Professor, whose own albums (20-plus and rising) sell consistently well across the world, with a subsequent, (exhausting) demand for live appearances.

Ariwa hopes to consolidate its expanding global profile by releasing new progressive material by fresh talents willing to experiment with innovating developing technologies.

In 2004, Prof sealed a deal with Sanctuary Records which saw them releasing albums with Prof and the Riddim twins Sly & Robbie as well as a dancehall Dub set with Mafia & Fluxy.

AUDIO

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Mad Professor by Westbury Music